Connect & Grow · Free introduction
What Can WhatsApp Do for Your Business?
A practical introduction to using the WhatsApp Business App for enquiries, customer communication and stronger business relationships.
See what’s possible, find ideas that suit your business and decide how you’d like to get started.
Business owner
Could WhatsApp help my business?
Connect & Grow
Let’s find out together. The introduction is free.
Why start here
Start with what your customers need
You may already use WhatsApp every day, but using it as a clear point of contact for your business takes a little thought.
This introduction will help you consider the conversations your customers want to have, where WhatsApp might make those easier and what you need to put in place to manage them well.
You’ll see how a business profile, useful saved replies and organised conversations can support the way you work. We’ll also introduce ideas for inviting customers to message you and keeping in touch with people who choose to hear from you.
Business profile
Show customers who you are and how to reach you.
Saved replies
Answer the questions you hear most, quickly and consistently.
Organised conversations
Keep track of enquiries so nothing slips through.
Learning outcomes
What you will explore
- Where WhatsApp could help with enquiries, quotations, appointments and customer questions.
- What the core free WhatsApp Business App tools are for.
- How your profile and messages can set clear expectations for customers.
- How to make WhatsApp an easy-to-find part of your existing communications.
- Ways to follow up and share useful information without overwhelming people.
- Which setup and learning option could be the right next step for you.
An example business profile on iPhone
Business examples
Ideas you can relate to your own business
For a tradesperson, WhatsApp might be a useful way to collect an enquiry and discuss the job. For a tutor or coach, it could help someone ask about sessions before booking. A salon might use it for service questions, while a consultant might use it to continue a conversation after an introduction.
Tradesperson
Can you quote for this job?
Tutor or coach
Do you have evening sessions?
Salon
Which treatment would suit me?
Consultant
Can we discuss support for our business?
If you sell products, you can consider how to help people ask questions about an item and explore your range. The best starting point is the conversation your customer needs, whatever you sell.
Who it suits
For owners and small teams ready to explore
This introduction suits you if you’re thinking about adding WhatsApp to your business, have downloaded the App but haven’t done much with it, or want to make more deliberate use of an existing account.
You don’t need an account set up to take part. Bring an idea of how customers currently reach you and the questions you answer most often.
I’m thinking about adding WhatsApp to my business.
I’ve downloaded the App but haven’t done much with it.
I want to make more deliberate use of the account I have.
Next steps
Choose how to get ready
Once you’ve explored the possibilities, you can join a live guided setup session or follow our iPhone video course at your own pace. If you want help you can return to, explore Connect & Grow Membership.
Live online
Guided setup
Get Set Up Together
Follow our team through the essential setup steps in a live online session, with opportunities for questions and recorded guidance to revisit afterwards.
Guided setup, £149 including VATYour own pace
iPhone video course
Set Up with Confidence
Work through short iPhone demonstrations at your own pace. Pause, replay and follow along whenever it suits you.
iPhone video course, £99 including VATOngoing
Membership
Connect & Grow Membership
A separate 24-hour knowledge hub trial is available and does not become a paid membership automatically.
Membership, £22 per month including VATQuestions
Frequently asked questions
Can’t see your question here? Message us and we’ll help you choose the right starting point.
Is this a step-by-step setup course?
This introduction helps you understand the possibilities and decide what matters to your business. For step-by-step setup guidance, choose the live guided session or iPhone video course.
Will I need to pay afterwards?
The introduction is free. Any paid setup or membership option is a separate choice.
Does this suit service businesses?
Yes. We cover examples such as enquiries, quotations and appointments, alongside ideas for businesses that sell products.
Do I need to be confident with technology?
No. The introduction is designed to help you understand the options before taking your next step.
Find your starting point
Take the free introduction and see how WhatsApp could become a useful part of your customer communications.
Help when you need it
Our team is available Monday to Friday, 9am to 5pm UK time, excluding UK bank holidays. You can contact us on WhatsApp outside these hours and receive automated guidance where available. Members can ask our AI-powered knowledge hub for help at any time. Questions referred to our team are generally picked up during office hours.
Connect & Grow is a Capture 1 brand. Independent training and support for business communication. Connect & Grow is not affiliated with or endorsed by Meta or WhatsApp.