Happy New Year!
I thought I’d take this opportunity to share some of our favourite You Tube Videos from 2012 and what we can learn from them…
See some drama……
This video shows how a great video, doesn’t necessarily rest on great video making as such – of course you need to film well and edit well, but you don’t necessarily need big post production effects – if you have a good concept then the video is purely the medium of communicating it – you need an interesting concept for the video to stand out – this point is exemplified beautifully in this video here. Belgian television station Telenet played set up an action-packed sequence on a typically quiet Belgian square. Involving ambulances, gangsters and a bikini-clad motorcyclist, the scene grabbed the attention of passers-by but most importantly became a viral hit, aquiring 39 million views of the video on YouTube. Yes not a cheap production to set up, once you have taken into account the logistics of a shoot in a public place and the actors involved, but actually in value terms of what was achieved, I would say they have got their return many time over and had a super success with it!
Samsung v’s iPhone……
Sometimes in business you look at a competitor who appears to have the market all sewn up and wonder how you can persuade customers to use you instead. Here is a brilliant example of how Samsung managed to get heard with their new competitor Smartphone, over the much anticipated launch of the Apple iPhone 5 in summer 2012.They created a campaign entitled ‘The Next Big Thing is Already Here’. The campaign managed to present the Galaxy SIII as the superior product, while never actually mentioning their competitor by name. It was a huge success and after just one day on the web the video had been shared 99,294 times and had generated 2.3 million views! One to learn from!
LG monitors – so real it’s scary!
This is a really great product demo video – forget boring demonstration videos – this gets the point across in a really funny and memorable way – and with over 17 million views I’d say they have got the message across about their product!
And just for laughs……… Scary Lift Prank…
Ok, not sure how this could be used in your business, but its a good one for your coffee break! I really love the guy laughing in the audience “hah, hah, hah”!!!
And lastly, for anyone who has the post-Christmas blues, here is something to inspire you – wake up and be happy!