How We Made a Parent Support Programme
More Accessible with WhatsApp API
Client: NHS – The Can-Do Approach
Industry: Healthcare / Parent Support / Education
Service: WhatsApp API Chatbot Technology Development & Content Transformation to reach Parents on waiting lists
Overview
The Can-Do Approach is an NHS-backed programme that supports parents in developing their children’s speech and language skills.
Originally delivered as an e-learning course, it offered high-quality content but wasn’t always easy for busy parents to complete.
We helped transform it into an interactive WhatsApp API experience—offering flexibility, accessibility, and a more personal feel. So much better than WhatsApp business, WhatsApp API powered by Manychat software proved the perfect platform for support 24/7 for parents and their children.
The Challenge
Parents wanted to access support in a way that fit into their everyday lives.
While the existing online course was detailed and effective, it required dedicated time and focus—something many families found difficult.
The team behind the Can-Do Approach needed a more accessible format without losing the depth of the original programme. They wanted to use messaging technology with the capability to share videos, slides and rich content whilst ensuring tailored bespoke feedback could be gathered from individual patients in a safe and secure way.
The Solution
We took the complete e-learning programme and redesigned it as a step-by-step WhatsApp API enabled journey—maintaining the structure and integrity of the original content, but packaging it in a more flexible and user-friendly way. WhatsApp API is a huge step up in capability from WhatsApp Business and standard accounts.
Here’s what we created:
Initial screening tool
- An easy-to-use WhatsApp based questionaire which helps parents to do an initial screening assessment to find out the specific level and support required for their child.
10-Step learning journey delivered in WhatsApp.
Parents progress through a guided, interactive programme. At each step, they can:
- Choose between short or long video versions
- Download activities and tip sheets
- Access optional bonus content
- Track their progress easily
Built-in Motivation & Support
Keeping parents engaged and supported throughout the journey, including:
- Regular motivational audio messages
- Opportunities to ask questions directly in WhatsApp
- Extra encouragement to keep going at their own pace
Low -barrier to access
No logins. No complicated platforms. Just a familiar app on their phone, available whenever they need it.
Importantly for the experts rolling out the scheme there is LIVE chat capability with individual patients and this allows for bespoke two-way feedback and interactions that were essential in giving the full support process. Whats more, the ease of use of the Manychat software powering the administration of this was found to be highly user friendly and an invaluable aspect to the end solution.
The Results
- Higher completion rates thanks to the flexibility of the format
- Positive parent feedback around the tone, ease, and usefulness
- Improved accessibility for families with limited time or tech confidence
- A scalable model for delivering NHS programmes in a digital-first way
This approach proves that valuable content doesn’t need to be locked inside a course.
By bringing it into WhatsApp, and using a WhatsApp API account rather than the more limited WhatsApp Business accounts, we’ve helped more parents get the support they need—on their terms.
Want to turn your learning programme into a WhatsApp API journey? Far superior to WhatsApp Business accounts.
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