How a Business Organisation Used WhatsApp API to Simplify Event Communication and Boost Engagement
-Client: Business Organisation
Industry: Membership / Events / Business Networking
Service: WhatsApp API Messaging for Events & Member Communication
Overview
This business organisation regularly hosts events to connect professionals and foster collaboration. With email engagement declining and attendees often missing important updates, they needed a more direct, reliable channel to communicate with their members.
We introduced WhatsApp as a seamless solution to share event details, reminders, and follow-up content—all in a way that felt personal, timely and easy to manage. This was all built with Manychat which is software that allows for programming of WhatsApp API in this highly tailored and professional way.
The Challenge
The organisation ran successful in-person events but faced a few recurring communication issues:
- Event emails getting missed or buried
- Attendees unaware of last-minute changes
- Low response rates to post-event feedback requests
- Manual processes to manage reminders and follow-ups
They wanted a way to cut through the noise, improve attendance, and encourage ongoing engagement without increasing admin time.
The Solution
We implemented a simple, effective WhatsApp messaging strategy designed to work alongside their existing event and membership systems. The solution was built with Manychat software which utilises the unique capablities of WhatsApp API.
Here’s what we delivered:
Pre-event communications:
Attendees who registered were offered the chance to receive updates via WhatsApp. They received:
- A reminder 48 hours before the event
- A follow-up on the morning of the event with arrival info and location
- An optional nudge an hour before the event started
Post-Event Follow-Up
Once the event finished, attendees received:
- A thank-you message via WhatsApp
- A short feedback form
- Links to follow the organisation’s social media or view upcoming events
Simple Sign-Up Process
We created a frictionless opt-in process via a link in the booking confirmation email and social media posts—allowing the organisation to grow its WhatsApp API list for future communications.
The Results
- Higher visibility of event communications compared to email
- Better attendance from those who opted into WhatsApp reminders
- Faster feedback collection, improving the ability to refine future events
- Reduced admin load, as messages were scheduled and automated
- A modern, efficient member experience, aligned with how people prefer to communicate
Want to improve your event communication with WhatsApp API?
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