What is chat bot marketing?
Also referred to as Instant chat or Messenger marketing; this could be your new secret weapon; a far more effective way of engaging a 15-35 year old target audience and being more innovative and effective in your marketing and communications than your competition.
Chat bot marketing or Instant Message marketing involves using clever, automated message flows using instant chat apps such as Messenger and Whatsapp, that engage the user in a conversation which results in a better and more informed experience for them; relevant information sent by you which is actually read and actioned; data and follow up opportunities and a better overall, branded experience which gives better conversion results.
You can use instant chat marketing for many purposes including –
- Event registrations
- Special offers
- Regular updates such as tips, ideas and useful information for your user that they have opted into receive.
- Newsletters and marketing information.
- Interactive quizzes that can be used as fun ways to introduce potential customers to your brand and provide them with useful insights or knowledge about themselves, serving as a cost effective lead magnet.
- Frequently asked questions
- Reminders and notifications.
Why use chat bot marketing?
Emails get an average of around 15% open rates (which is being optimistic!) But that’s just the rate at which people open the email. Read rates and click through rates are likely much lower.
And if you are targeting under 25’s who are not in a business role the likelihood is that this rate is far lower. How many 16 year olds do you know who regularly check their emails? But how often do they check their Instagram or Whatsapp?
If you use these methods you are using apps that people already have installed on their phone; they already use them and trust them. There is no need to educate them, they will trust the notifications they get that way and more often that not engage and respond to them.
Whatsapp and Facebook Messenger
With over 1.3 billion users, WhatsApp recently released an application just for businesses to more effectively communicate with its users on the site. Additionally, this suite of tools includes the ability to create chatbots. This is great news for people in marketing who target 16 – 35 year olds!
It means that you can capture leads by delivering the right info, to the right user, at precisely the right time.
Facebook Messenger
Facebook Messenger is the fourth most-used social platform in the world with 1.3 billion users. (According to the Digital 2021 Global Overview Report) That’s a big number. As the popularity of social media messenger services and ChatBots is only increasing too.
Meaning that with the help of a professional agency, you can tap into this massive audience and capitalise on the latest technology.
Facebook Messenger is the 2nd most downloaded app from 2010 to 2019 collectively. (In first place is the main Facebook app itself.)
Facebook Messenger marketing can deliver significantly better engagement versus email or social media marketing.(up to 80 times more according to studies)
With email marketing, you’ll get an open rate of about 5% to 15%. Social media post reach is even lower at 0% to 1% because of the social media algorithm in place.
However, Facebook Messenger typically get open rates of 70% to 80% within the first hour. (Source: Search Engine Journal)
Moreover, 60% of Instagram users have linked up to Messenger. This is primarily due to the interoperability between the two apps.
Therefore if you leverage chatbots for the incredible tool that they are.
How could it work for you?
Just like with email, you can stay in touch with your messenger subscribers and immediately broadcast important messages or promotions. You can think of messenger lists just like email lists. They can grow rapidly, creating a pool of highly engaged users that you’re able to connect with at scale.
We can help you to combine the power of your ChatBot with Facebook and Instagram advertising – enabling you to generate and qualify large volumes of leads.
Once you’ve established a messenger list, you can then broadcast to these users, combining personalised communications with massive scale.
If you are running an event; physical or virtual; automated message funnels are a great way to handle registrations. You can send event reminders, logistic information, reminders and follow up information and surveys; all of which get better engagement than the same information sent via email.
People love being inspired and learning new things. Just look at the masses of views that inspirational accounts on Instagram and YouTube get! But its overdone and the likelihood of a strategy like this where you just post tips and inspiration on social media resulting in sales is unlikely. And most importantly, you have no way of know that those who engage are also interested in your products or services.
Instead, deliver bite size tips, news or inspiration to your subscribers every day, week or month using chatbots.
Share content directly with interested users rather than random social media users who haven’t connected with you.
The beauty of chatbots like this is that you can constantly deliver marketing messages because users who interact with your bot have opted in.
Now you can message them again to re-engage them and turn them into qualified leads.
Building engagement is the first step in landing customers that grow your business.
And you can do so much more and have loads of fun with them; quizzes, gamification, quotes, pictures, videos or anything that provides value.
If you send out survey using instant chat messaging you will generate far higher results than email. You can also make the survey interactive and fun. You will engage Users in a Unique Way. Traditionally, customer surveys were routed to businesses via email or the telephone, which made user experiences fairly standard and non-customized. But chatbots offer a new, fun and interactive way to engage with brands.
Chatbots use direct messages to gather information necessary to provide effective support
For example, a question about the next open event would trigger a response about the next open event dates and details.
Because you will have communication and chat flows set up to deal with the most common queries your staff will spend less time having to respond to these common queries on other channels, freeing them up to do other work!
Among people surveyed who use instant message communications with businesses, the majority say that being able to message a business helps them feel more confident about the brand.
We can help you to create instant message funnels which will...
- Give you a registration process which is easy for the user and uses technology that they are familiar with.
- Allows to provide communication that develops a relationship with the user, provides useful information (reminders, event logistics information, follow up information)
- Allows that user to be part of a marketing communication process where you can send them follow up information of value and therefore develop the relationship and brand loyalty further and increase chances of conversion.
- Provide data for you to use to better inform your communications with customers and increase conversion rates.
- Allow for targeted messaging with respect courses, age groups and value information to suit their area of enquiry.
