The average person receives more than 120 emails every single day. That’s a lot of messages! How many of these do you actually read and respond to? How many automatically drop into your spam or junk folders?

Email overload is why instant chat marketing has such high success rates amongst schools, colleges, universities and other educational organisations. As specialists in digital marketing for education , we’ve had some brilliant results using instant messaging with WhatsApp. In our experience it’s a powerful yet underused tool for student recruitment and attraction, and in particular managing open day events.