As we head into Q4, it’s essential for consumer businesses to capitalise on Black Friday and seasonal promotions. The key to success lies in not just driving sales, but also in how you engage with both new and existing customers. WhatsApp, with its impressive open rates and personal touch, can be a powerful tool to help you to achieve these goals. Here’s some ideas for how you can use clever WhatsApp automation to elevate your campaigns and build long-term customer relationships.