Whether you are delivering a presentation in person, creating a marketing or training video or an e-learning course, the planning of the content is the first and most critical step that cannot be avoided. We have many tried and tested planning and scripting techniques that can help anyone plan any type of presentation successfully!
If you have ever been on a presentation skills training course but still felt that your presentations following this course were not having the desired effect, it is likely because you need some help with planning and scripting your content. Of course it is important to work on ‘how you say things but if ‘what you are saying’ is not the right content for the audience then it doesn’t matter how well you say it. It’s like asking whether food or water is more important to life – both have their purpose, but focusing on one at the expense of the other eventually results in death. This is why we have created a model which focuses equal importance on both planning and delivery. And we can help you do both, as well as the important in between step of creating your visual aids or media assets.
The best presentations should focus on the presenter and the visionary ideas and concepts you want to communicate. Therefore, you want your slides to reinforce your message and help your audience to come with you. You don’t want them to be a distraction, a confusion or a point of annoyance. Your slides are not about the information on them, they are about what they mean to your audience and what they interpret as a result.
We can create slides that will work for you as a presentation and for your audience and their objectives. We have many years of skill and experience of knowing what works visually and being able to create visual assets in the right way for both the presenter and the audience.
If someone is taking their precious time to be at your presentation, whether they have to be there or it is their choice, you want them to feel it is time well spent. You want them to leave feeling inspired, with new ideas or actions or with a clear idea of purpose as a result of your presentation.
Engage all your audiences sense in your presentation – so they see, hear and feel your ideas. If you do that you will have the most powerful impact. We help you to identify ways of engaging in each of these areas and then delivering a presentation that truly resonates with your audience.
We don’t just make pretty bullet points. We get to the nub of the messages you need to communicate and we create visual aids that display information in a way that works in fusion with your presentation.
We are experts in making complex information clear and visualising ideas and messages in a way that works in conjunction with your words and presence, truly connecting your messages with your audience.
The best presentations benefit from thinking about your presentation as you would a piece of theatre or a film production – there are so many aspects to the performance, in addition to the performers confidence and knowing their lines. You need to consider the staging, the venue, the technical equipment, the use of your own skills as a performer such as voice, body and passion. As a director would do with a piece of theatre, you need to consider everything you audience will see, hear and experience – that is how you will get the best presentation. We can help you with presentation skills training, but we do more than that as we cover all these others important aspects of delivery, that you may not have considered or be aware of, but as experts we can help you with and enable you to take your presentations to the next level of success as a result.
Capture 1 is one of the UK’s leading Presentation Agencies, with a particular specialism in video